Nov 242016
 

This morning I’m at the Edinburgh Tourism Action Group‘s Digital Solutions for Tourism Conference 2016. Why am I along? Well EDINA has been doing some really interesting cultural heritage projects for years, particularly Curious Edinburgh – history of science tours app and our citizen science apps for COBWEBFieldTrip Open which are used by visitors to locations, not just residents. And of course services like Statistical Accounts of Scotland which have loads of interest from tourists and visitors to Scotand. We are also looking at new mobile, geospatial, and creative projects so this seems like a great chance to hear what else is going on around tourism and tech in Edinburgh.

Introduction James McVeigh, Head of Marketing and Innovation, Festivals Edinburgh

Welcome to our sixth Digital Solutions for Tourism Conference. In those last six years a huge amount has changed, and our programme reflects that, and will highlight much of the work in Edinburgh, but also picking up what is taking place in the wider world, and rolling out to the wider world.

So, we are in Edinburgh. The home of the world’s first commercially available mobile app – in 1999. And did you also know that Edinburgh is home to Europe’s largest tech incubator? Of course you do!

Welcome Robin Worsnop, Rabbie’s Travel, Chair, ETAG

We’ve been running these for six years, and it’s a headline event in the programme we run across the city. In the past six years we’ve seen technology move from business add on to fundamental to what we do – for efficiency, for reach, for increased revenue, and for disruption. Reflecting that change this event has grown in scope and popularity. In the last six years we’ve had about three and a half thousand people at these events. And we are always looking for new ideas for what you want to see here in future.

We are at the heart of the tech industry here too, with Codebase mentioned already, Sky Scanner, and the School of Informatics at the University of Edinburgh all of which attracts people to the city. As a city we have free wifi around key cultural venues, on the buses, etc. It is more and more ubiquitous for our tourists to have access to free wifi. And technology is becoming more and more about how those visitors enhance their visit and experience of the city.

So, we have lots of fantastic speakers today, and I hope that you enjoy them and you take back lots of ideas and inspiration to take back to your businesses.

What is new in digital and what are the opportunities for tourism Brian Corcoran, Director, Turing Festival

There’s some big news for the tech scene in Edinburgh today: SkyScanner have been brought by a Chinese company for 1.5bn. And FanDual just merged with its biggest rival last week. So huge things are happening.

So, I thought today technology trends and bigger trends – macro trends – might be useful today. So I’ll be looking at this through the lens of the companies shaping the world.

Before I do that, a bit about me, I have a background in marketing and especially digital marketing. And I am director of the Turing Festival – the biggest technology festival in Scotland which takes place every August.

So… There are really two drivers of technology… (1) tech companies and (2) users. I’m going to focus on the tech companies primarily.

The big tech companies right now include: Uber, disrupting the transport space; Netflix – for streaming and content commissioning; Tesla – dirupting transport and energy usage; Buzzfeed – influential with huge readership; Spotify – changing music and music payments; banking… No-one has yet dirupted banking but they will soon… Maybe just parts of banking… we shall see.

And no-one is influencing us more than the big five. Apple, mainly through the iPhone. I’ve been awaiting a new MacBook for five years… Apple are moving computing PCs for top end/power users, but also saying most users are not content producers, they are passive users – they want/expect us to move to iPads. It’s a mobile device (running iOS) and a real shift. iPhone 7 got coverage for headphones etc. but cameras didn’t get much discussion, but it is basically set up for augmented reality with two cameras. Air Pods – the cable-less headphones – is essentially a new wearable, like/after the iWatch. And we are also seeing Siri opening up.

Over at Google… Since Google’s inception the core has been search and the Google search index and ranking. And they are changing it for the first time ever really… And building a new one… They are building a Mobile-only search index. They aren’t just building that they are prioritising it. Mobile is really the big tech trend. And in line with that we have their Pixel phone – a phone they are manufacturing themselves… That’s getting them back into wearables after their Google Glass misstep. And Google Assistant is another part of the Pixel phone – a Siri competitor… Another part of us interacting with phones, devices, data, etc. in a new way.

Microsoft is one of the big five that some thing shouldn’t be there… They have made some missteps… They missed the internet. They missed – and have written off phones (and Nokia). But they have moved to Surface – another mobile device. They have abandoned Windows and moved to Microsoft 365. They brought LinkedIn for £26bn (in cash!). One way this could effect us… LinkedIn has all this amazing data… But it is terrible at monetising it. That will surely change. And then we have HoloLens – which means we may eventually have some mixed reality actually happening.

Next in the Big Five is Amazon. Some very interesting things there… We have Alexa – the digital assistant service here. They have, as a device, Echo – essentially a speaker and listening device for your home/hotel etc. Amazon will be in your home listening to you all the time… I’m not going to get there! And we have Amazon Prime… And also Prime Instant Video. Amazon moving into television. Netflix and Amazon compete with each other, but more with traditional TV. And moving from Ad income to subscriptions. Interesting to think where TV ad spend will go – it’s about half of all ad spend.

And Facebook. They are at ad saturation risk, and pushing towards video ads. With that in mind they may also become defacto TV platform. Do they have new editorial responsibility? With Fake News etc. are they a tech company? Are they a media company? At the same time they are caving completely to Chinese state surveillance requests. And Facebook are trying to diversify their ecosystem so they continue to outlast their competitors – with Instagram, WhatsApp, Oculus, etc.

So, that’s a quick look at tech companies and what they are pushing towards. For us, as users the big moves have been towards messaging – Line, Wiichat, Messaging, WhatsApp, etc. These are huge and there has been a big move towards messaging. And that’s important if we are trying to reach the fabled millennials as our audience.

And then we have Snapchat. It’s really impenetrable for those under 30. They have 150 Daily Active Users, they have 1 bn snaps daily, 10bn videos daily. They are the biggest competitor to Facebook, to ad revenue. They have also gone for wearables – in a cheeky cool upstart way.

So, we see 10 emergent patterns:

  1. Mobile is now *the* dominant consumer technology, eclipsing PCs. (Apple makes more from the iPhone than all their other products combined, it is the most successful single product in history).
  2. Voice is becoming in an increasingly important UI. (And interesting how answers there connect to advertising).
  3. Wearables bring tech into ever-closer physical and psychological proximity to us. It’s now on our wrist, or face… Maybe soon it will be inside you…
  4. IoT is getting closer, driven by the intersection of mobile, wearables, APIs and voice UI. Particularly seeing this in smart home tech – switching the heat on away from home is real (and important – it’s -3 today), but we may get to that promised fridge that re-orders…
  5. Bricks and mortar retail is under threat, and although we have some fulfillment challenges, they will be fixed.
  6. Messaging marks generational shift in communification preferences – asynchronous prferred
  7. AR and VR will soon be commonplace in entertainment – other use cases will follow… But things can take time. Apple watch went from unclear use case to clear health, sports, etc. use case.
  8. Visual cmmunications and replacing textural ones for millenials: Snapchat defines that.
  9. Media is increasingly in the hands of tech companies – TV ads will be disrupted (Netflix etc.)
  10. TV and ad revenue will move to Facebook, Snapchat etc.

What does this all mean?

Mobile is crucial:

  • Internet marketing in tourism now must be mobile-centric
  • Ignore Google mobile index at your peril
  • Local SEO is increasing in importance – that’s a big opportunity for small operators to get ahead.
  • Booking and payments must be designed for mobile – a hotel saying “please call us”, well Millennials will just say no.

It’s unclear where new opportunities will be, but they are coming. In Wearables we see things like twoee – wearable watches as key/bar tab etc. But we are moving to a more seamless place.

Augmented reality is enabling a whole new set of richer, previously unavailable interactive experiences. Pokemon Go has opened the door to location-based AR games. That means previously unexciting places can be made more engaging.

Connectivity though, that is also a threat. The more mobile and wearables become conduits to cloud services and IoT, the more the demand for free, flawless internet connectivity will grow.

Channels? Well we’ve always needed to go where the market it. It’s easier to identify where they are now… But we need to adapt to customers behaviours and habits, and their preferences.

Moore’s law: overall processing power for computers will double every two year (Gordon Moore, INTEL, 1965)… And I wonder if that may also be true for us too.

Shine the Light – Digital Sector

Each of these speakers have just five minutes…

Joshua Ryan-Saha, Skills Lead, The Data Lab – data for tourism

I am Skills Lead at The Data Lab, and I was previously looking at Smart Homes at Nesta. The Data Lab works to find ways that data can benefit business, can benefit Scotland, can benefit your work. So, what can data do for your organisation?

Well, personalised experiences… That means you could use shopping habits to predict, say, a hotel visitors preferences for snacks or cocktails etc. The best use I’ve seen of that is in a museum using heart rate monitors to track experience, and areas of high interest. And as an exhibitor you can use phone data to see how visitors move around, what do they see, etc.

You can also use data in successful marketing – Tripadvisor data being a big example here.

You can also use data in efficient operations – using data to ensure things are streamlined. Things like automatic ordering – my dentist did this.

What can data do for Tourism in Scotland? Well we did some work with Glasgow using SkyScanner data, footfall data, etc. to predict hotel occupancy rates and with machine learning and further data that has become quite accurate over time. And as you start to predict those patterns we can work towards seamless experience. At the moment our masters students are running a competition around business data and tourism – talk to me to be involved as I think a hack in that space would be excellent.

What can data lab do for you? Well we fund work – around £70k per project, also smaller funds. We do skills programmes, masters and Phd students. And we have expertise – data scientists who can come in and work with you to sort your organisation a bit. If you want to find out more, come and talk to me!

Brian Smillie, Beezer – app creation made affordable and easy

1 in 5 people own a smart phone, desktop is a secondary touchpoint. The time people spend using mobile app has increased 21% since last year. There are 1 bn websites, only 2 million apps. Why are business embracing mobile apps? Well speed and convenience are key – an app enables 1 click access. Users expect that. And they can also reduce staff time on transations, etc. It allows building connection, build loyalty… Wouldn’t it be great to be able to access that. But the cost can be £10k or more per single app. When I was running a digital agency in Australia I heard the same thing over and over again – that they had spent a small fortune then no-one downloaded it. Beezer enables you to build an app in a few hours, without an app store, and it works on any platforms. SMEs need a quick, cheap, accessible way to build apps and right now Beezer are the only ones who do this…

Ben Hutton, XDesign – is a mobile website enough?

I’m Ben from XDesign – we build those expensive apps Brian was just talking about… A few years ago I was working on analytics of purchasing and ads… I was working on that Crazy Frog ad… We found the way that people would download that ringtone was to batter people into submission, showing it again again again… And that approach has distorted mobile apps and their potential. But actually so has standardised paper… We are so used to A4 that it is the default digital size too… It was a good system for paper merchants in the C17th. It has corrupted the ideas we have about apps… We think that apps are extensions of those battering/paper skillsets.

A mobile phone is a piece of engineering, software that sits in your pocket. It requires software engineers, designers, that will ensure quality assurance, that is focused on that medium. We have this idea of the Gigabit Society… We have 4.5G, the rocket fuel for mobile… And it’s here in London, in Manchester, in Birmingham… It is coming… And to work with that we need to think about the app design. It isn’t meant to be easy. You have to know about how Google is changing, about in-app as well as app sales, you need to know deep linking. To build a successful app you need to understand that you don’t know what you are doing but you have to give it a try anyway… That’s how we got to the moon!

Chris Torres, Director, Senshi Digital – affordable video

We develop tourism brands online to get the most out of online, out of sales. And I’ve been asked today to talk specifically about video. Video has become one of the best tools you can use in tourism. One of the reasons is that on your website or social media if you use video your audience can learn about your offering 60k times faster than if they read your content.

The average user watches 32 videos per month; 79% of travellers search YouTube for travel ideas – and many of them don’t know where they are going. By 2018 video will be 84% of web traffic. And it can really engage people.

So what sort of video do we do? Well we do background video for homepages… That can get across the idea of a place, of what they will experience when they get to your tourism destination.

What else? Staff/tour guide videos is huge. We are doing this for Gray Line at the moment and that’s showing a big uptick in bookings. When people see a person in a video, then meet at your venue, that’s a huge connection, very exciting.

We also have itinerary videos, what a customer can experience on a tour (again my example is Gray Line).

A cute way to do this is to get customers to supply video – and give them a free tour, or a perk – but get them to share their experiences.

And destination videos – it’s about the destination, not neccassarily you, your brand, your work – just something that entices customers to your destination.

Video doesn’t need to be expensive. You can film on your iPhone. But also you can use stock supplies for video – you’ve no excuse not to use video!

Case Study – Global Treasure Apps and Historic Environment Scotland Lorraine Sommerville and Noelia Martinez, Global Treasure Apps

Noella: I am going to talk about the HES project with Edinburgh Castle, Edinburgh College, Young Scot. The project brought together young people and cultural heritage information. The process is a co-production process, collecting images, information, stories and histories of the space with the Global Treasure Apps, creating content. The students get an idea of how to create a real digital project for a real client. (Cue slick video on this project outlining how it worked).

Noella: So, the Global Treasure Apps are clue driven trails, guiding visitors around visitor attractions. For this Edinburgh Castle project we had 20 young people split into 5 groups. They researched at college and drafted trails around the space. Then they went to the castle and used their own mobile devices to gather those digital assets. And we ended up with 5 trails for the castle that can be used. Then, we went back to the college, uploaded content to our database, and then set the trails live. Then we go ESOL students to test the trails, give feedback and update it.

Lorraine: Historic Environment Scotland were delighted with the project, as were Edinburgh College. We are really keen to expand this to other destinations, especially as we enter The Year of Young People 2018, for your visitors and destinations.

Apps that improve your productivity and improve your service Gillian Jones, Qikserve

Before I start I’m going to talk a wee bit about SnapChat… SnapChat started as a sexting app… And I heard about it from my mum – but she was using it for sharing images of her house renovation! And if she can use that tech in new ways, we all can!

I am from Edinburgh and nothing makes me happier than seeing a really diverse array of visitors coming to this city, and I think that SkyScanner development will continue to see that boom.

A few months ago I was in Stockholm. I walked out of the airport and saw a fleet of Teslas as their taxis. It was a premium, innovative, thing to see. I’m not saying we should do that here, I’m saying the tourist experience starts from the moment they see the city, especially the moment that they arrive. And, in this day and age, if I was to guest coming to a restaurant, hotel, etc. what would I want? What would I see? It’s hard as a provider to put yourself in your customers shoes. How do we make tourists and guests feel welcome, feel able to find what they need. Where do we want to go and how to get there? There is a language barrier. There is unfamiliar cuisine – and big pictorial menus aren’t always the most appealing solution.

So, “Francesco” has just flown to Edinburgh from Rome. He speaks little English but has the QikServe app, he can see all the venues that uses that. He’s impatient as he has a show to get to. He is in a rush… So he looks at a menu, in his native language on his phone – and can actually find out what haggis or Cullen Skink is. And he is prompted there for wine, for other things he may want. He gets his food… And then he has trouble finding  a waiter to pay. He wants to pay by Amex – a good example of ways people want to pay, but operators don’t want to take – But in the app he can pay. And then he can share his experience too. So, you have that local level… If they have a good experience you can capitalise on it. If they have a bad experience, you can address it quickly.

What is the benefit of this sort of system? Well money for a start. Mobile is proven for driving up sales – I’ve ordered a steak, do I want a glass of red with that? Yeah, I probably do. So it can increase average transaction value. It can reduce pressure on staff during busy times, allowing them to concentrate on great service. That Starbucks app – the idea of ordering ahead and picking up – is normal now…  You can also drive footfall by providing information in tourists native language. And you can upsell, cross sell and use insights for more targeted campaigns – more sophisticated than freebies, and more enticing. It is about convenience tailored to me. And you can keen your branding at the centre of the conversation, across multiple channels.

There are benefits for tourists here through greater convenience with reduced wait-ties and queues; by identifying restaurant of choice and order in native language and currency; find and navigate to restaurant of choice with geo-location capabilities; order what you want, how you want it with modifiers, upsell and cross sell prompts in native language – we are doing projects in the US with a large burger chain who are doing brilliantly because of extra cheese ordered through the app!; and you can easily share and recommend experience through social media.

We work across the world but honestly nothing would make me happier than seeing us killing it in Edinburgh!

Virtual reality for tourism Alexander Cole, Peekabu Studios

Thank you for having me along, especially in light of recent US events (Alex is American).

We’ve talked about mobile. But mobile isn’t one thing… There are phones, there have been robot sneakers, electronic photo frames, all sorts of things before that are now mixed up and part of our phones. And that’s what we are dealing with with VR. Screens, accelerometers, buttons have all been there for a while! But if I show you what VR looks like… Well… It’s not like an app or a film or something, it’s hard to show. You look like a dork using it…

VR is abou

Right now VR is a $90m industry (2014) but by 2018 we expect it to be at least $5.2bn, and 171m users – and those are really conservative estimates.

So, VR involves some sort of headset… Like an HTC Vive, or Oculus Rift, etc. They include an accelorometer to see where you are looking, tilting, turning. Some include additional sensors. A lot of these systems have additional controllers, that detect orientation, presses, etc. that means the VR knows where I am, where I’m looking, what I’m doing with my hands. It’s great, but this is top end. This is about £1000 set up AND you need a PC to render and support all of this.

But this isn’t the only game in town… Google have the “Daydream” – a fabric covered mobile phone headset with lens. They also have the Google Cardboard. In both cases you have a phone, strap in, and you have VR. But there are limitations… It doesn’t track your movement… But it gives you visuals, it tracks how you turn, and you can create content from your phones – like making photospheres – image and audio – when on holiday.

Capture is getting better, not just on devices. 360 degree cameras are now just a few hundred pounds, you can take it anywhere, it’s small and portable and that makes for pretty cool experiences. So, if you want to climb a tower (Alex is showing a vertigo-inducing Moscow Tower video), you can capture that, you can look down! You can look around. For tourism uses it’s like usual production – you bring a camera, and you go to a space, and you show what you would like, you just do it with a 360 degree camera. And you can share it on YouTube’s 360 video channel…

And with all of this tech together you can set up spaces where sensors are all around that properly track where you are and give much more immersive emotional experiences… Conveying emotion is what VR does better than anything when it is done well.

So, you can do this two ways… You can create content so that someone not in a particular physical space, can feel they are there. OR you can create a new space and experience that. It requires similar investment of time and effort. It’s much like video creation with a little more stitching together that is required.

So, for example this forthcoing space game with VR is beautiful. But that’s expensive. But for tourism the production can be more about filming – putting a camera in a particular place. And, increasingly, that’s live. But, note…

You still look like a ninny taking place! That’s a real challenge and consideration in terms of distribution, an dhow many people engage at the same time… But you can use that too – hence YouTube videos all usually including both what’s on screen, and what’s going on (the ninny view).  And now you have drones and drone races with VR used by the controller… That’s a vantage point you cannot get any other way. That is magical and the cost is not extortionate… You can take it further than this… You can put someone in a rig with wings, with fans, with scents, and with VR, so you can fly around and experience a full sensory experience… This is stupid expensive… But it is the most awesome fun! It conveys a sense of doing that thing VR was always meant to do. When we talk about where VR is going… We have rollercoasters with VR – so you can see Superman flying around you. There are some on big elastic bands – NASA just launched one for Mars landing.

So, tourism and VR is a really interesting marriage. You can convey a sense of place, without someone being there. Even through 360 degree video, YouTube 360 degree video… And you can distribute it in more professional way for Vive, for Oculus Rift… And when you have a space set up, when you have all those sensors in a box… That’s a destination, that’s a thing you can get people too. There is a theme park destination like experiences. You can service thousands+ people with one set up and one application.

So, the three E’s of VR: experience, exploration – you drive this; and emotion – nothing compares to VR for emotion. Watching poeple use VR for the first time is amazing… They have an amazing time!

But we can’t ignore the three A’s of VR: access – no one platform, and lots of access issues; affordability – the biggest most complex units are expensive, your customers won’t have one, but you can put it in your own space; applicability – when you have new tech you can end up treating everything as a nail for your shiny new hammer. Don’t have your honeymoon in VR. Make sure what you do works for the tech, for the space, for the audience’s interest.

Using Data and Digital for Market Intelligence for Destinations and Businesses Michael Kessler, VP Global Sales, Review Pro

I’m going to be talking about leveraging guest intelligence to deliver better experiences and drive revenue. And this isn’t about looking for “likes”, it’s about using data to improve revenue, to develop business.

So, for an example of this, we analysed 207k online reviews in 2016 year to date for 339 3*, 4* and 5* hotels in Glasgow and Edinburgh. We used the Global Review Index (GRI) – which we developed and is an industry-standard reputation score based on review data collected from 175+ OTAs and review sites in over 45 languages. To do that we normalise scores – everyone uses their own scale. From that data we see Edinburgh’s 5* hotels have 90.2% satisfaction in Edinburgh (86.4% in Glasgow), and we can see the variance by * rating (Glasgow does better for satisfaction at 3*).

You can explore satisfaction by traveler types – solo, couples, families, business. The needs are very different. For any destination or hotel this lets you optimise your business, to understand and improve what we do.

We run sentiment analysis, using machine learning, across reviews. We do this by review but also aggregate it so that you can highlight strengths and weaknesses in the data. We show you trends… You will understand many of these but those trends allow you to respond and react to those trends (e.g. Edinburgh gets great scores on Location, Staff, Reception; poorer scores on Internet; Bathroom; Technology. Glasgow gets great Location, Staff, Reception, poorer scores for Internet, Bathroom; Room). We do this across 16 languages and this is really helpful.

We also highlight management response rates. So if guests post on TripAdvisor, you have to respond to them. You can respond and use as a marketing channel too. Looking across Edinburgh and Glasgow we can see a major variation between (high) response rates to TripAdvisor versus (low) response to Booking.com or Expedia.

The old focus of marketing was Product/Promotion/Price/Place. But that has changed forever. It’s all about experience now. That’s what we want. I think we have 4 Es instead of 4 Ps. So, those 4E’s are: Experience; Evangelism; Exchange; Everyplace. In the past I shared experience with friends and families, but now I evangelise, I share much more widely. And everyplace reflects sending reviews too – 60-70% of all reviews and feedback to accommodation is done via mobile. You can’t make better marketing than authentic feedback from guests, from customers.

And this need to measure traveller experience isn’t just about hotels/hostels/services apartments, it is also about restaurants; transportation; outdoor attractions; theme parks; museums; shopping. And those reviews have a solid impact on revenue – 92% of travelers indicate that their decisions are highly influenced by reviews and ratings.

So, how do we use all this data? Well there is a well refined cycle: Online reviews; we can have post-stay/event surveys; and in-stay surveys. Online reviews and post-stay surveys are a really good combination to understand what can be improved, where change can be made. And using that cycle you can get to a place of increased guest satisfaction, growth in review volume, improved online rankings (TripAdvisor privileges more frequently reviewed places for instance), and increased revenue.

And once you have this data, sharing it across the organisation has a huge positive value, to ensure the whole organisation is guest-centric in their thinking and practice.

So, we provide analytics and insights for each of your departments. So, for housekeeping, what happened in the room space in reviews; we can do semantic data checking for cleanliness, clean, etc.

In-stay reviews also helps reduce negative reviews – highlighting issues immediately, make the experience great whilst your guest is still there. And we have talked about travellers being mobile, but our solution is also mobile so that we can use it in all spaces.

How else can we use this? We can use it to increase economic development by better understanding our visitors. How do we do this? Well for instance in Star Ratings Australia we have been benchmarking hotel performances across 5000+ hotels across a range of core KPIs. Greece (SETE) is a client of ours and we help them to understand how they as a country, as cities, as islands, compete with other places and cities across the world.

So our system works for anyone with attractions, guests, reviews, clients, where we can help. Operators can know guests – but that’s opinion. We try to enable decisions based on real information. That allows understanding of weaknesses and drive change. There is evidence that increasing your Global Review Index level will help you raise revenue. It also lets you refine your marketing message based on what you perform best at in your reviews, make a virtue of your strengths on your website, on TripAdvisor, etc.

And with reviews, do also share reviews on your own site – don’t just encourage them to go to Tripadvisor. Publishing reviews and ratings means your performance is shown without automatically requiring an indirect/fee-occuring link, you keep them on your site. And you do need to increase review volume on key channels to keep your offering visible and well ranked.

So, what do we offer?

We have our guest intelligence system, with reputation management, guest surveys, revenue optimiser and data. All of these create actionable insights for a range of tourism providers – hotels, hostels, restaurants, businesses etc. We have webinars, content, and information that we share back with the community for free.

Tech Trends and the Tourism Sector

Two talks here…

Jo Paulson, Events and Experiences Manager, Edinburgh Zoo and Jon-Paul Orsi, Digital Manager, Edinburgh Zoo – Pokemon Go

Jon-Paul: As I think everyone knows Pokemon Go appeared and whether you liked it or not it was really popular. So we wanted to work out what we could do. We are spread over a large site and that was great – loads of pokestops – but an issue too: one was in our blacksmith shop, another in our lion enclosure! So we quickly mapped the safe stops and made that available – and we only had a few issues there. By happy accident we also had some press coverage as one of the best places to find Pokemon – because a visitor happened to have found a poketung on our site.

With that attention we also decided to do some playful things with social media – making our panda a poke-cake; sharing shots of penguins and pokemon. And they were really well received.

Jo: Like many great ideas we borrowed from other places for some of our events. Bristol zoos had run some events and we borrowed ideas – with pokestops, pokedex charging points, and we had themed foods, temporary tattoos etc. We wanted to capitalise on the excitement so we had about a week and a half to do this. As usual we checked with keepers first, closing off areas where the animals could be negatively impacted.

Jon-Paul: In terms of marketing this we asked staff to tell their friends… And we were blown away by how well that went. On August 4th we had 10k hits as they virally shared the details. We kind of marketed it by not marketing it publicly. It being a viral, secret, exciting thing worked well. We sold out in 2 hours and that took us hugely be surprise. Attendees found the event through social primarily – 69% through facebook, 19% by word of mouth.

We didn’t have a great picture of demographics etc. Normally we struggle to get late teens, twenties, early thirties unless they are there as a couple or date. But actually here we saw loads of people in those age ranges.

Jo: We had two events, both of which we kept the zoo opened later than usual. Enclosures weren’t open – though you could see the animals. But it was a surreal event – very chatty, very engaged, and yet a lot of heads down without animal access. For the first event we gave away free tickets, but asked for donations (£5k) and sold out in 2 hours; for the second event we charged £5 in advance (£6500) and sold in around a week. We are really pleased with that though, that all goes into our conservation work. If popularity of Pokemon continues then we will likely run more of these as we reach the better weather/longer light again.

Rob Cawston, Interim Head of Digital Media, National Museum of Scotland – New Galleries and Interactive Exhibitions

One of the advantages of having a 7 year old son is that you can go to Pokemon Go events and I actually went to the second Zoo event which was amazing, if a little Black Mirror.

Here at the NMS we’ve just completed a major project opening 4 new fashion and design galleries, 6 new science and technology galleries, and a new piazza (or expanded pavement if you like). Those ten new galleries allow us to show (75% of 3000+) items for the first time in generations, but we also wanted to work out how to engage visitors in these attractions. So, in the new galleries we have 150+ interactive exhibits in the new galleries – some are big things like a kid sized hamster wheel, hot air balloon, etc. But we also now have digital labels… This isn’t just having touch screens for the sake of it, it needed to add something new that enhances the visitor experience. We wanted to reveal new perspectives, to add fun and activity – including games in the gallery, and providing new knowledge and learning.

We have done research on our audiences and they don’t just want more information – they have phones, they can google stuff, so they want more. And in fact the National Museum of Flight opened 2 new hangers and 30 new digital labels that let us trial some of our approaches with visitors first.

So, on those digital labels and interactives we have single stories, multiple chapters, bespoke interactives. These are on different sorts of screens, formats, etc. Now we are using pretty safe tech. We are based on the umbraco platform, as is our main website. We set up a CMS with colours, text, video, etc. And that content is stored on particular PCs that send data to specific screens in the museums. There is so much content going into the museum, so we were able to prep all this stuff ahead of gallery opening, and without having to be in the gallery space whilst they finished installing items.

We didn’t just put these in the gallery – we put them on the website too. Our games are there, and we know they are a major driver of traffic to the website. That multiple platform digital content includes 3D digital views of fashion; we have a game built with Aardman…

We have learned a lot from this. I don’t think we realised how much would be involved in creating this content, and I think we have created a new atmosphere of engagement. After this session do go and explore our new galleries, our new interactives, etc.

Wrap Up James McVeigh, Festivals Edinburgh

I’m just going to do a few round ups. You’ve heard a lot today. We’ve got exhibitors who are right on your doorstep. We are trying to show you that digital is all around you, it’s right on your doorstep. I got a lot from this myself… I like that the zoo borrowed the ideas – we don’t always need to reinvent the wheel! The success of the Japanese economy is about adopting, not inventing.

Everything we have heard today is about UX, how audiences, share, engage, how they respond afterwards.

And as we finish I’d like to thank ETAG, to Digital Tourism Scotland, to Scottish Enterprise, and to the wider tourism industry in Edinburgh.

And finally, the next events are:

  • 29th November – Listening to our Visitors
  • 6th December – Running Social Media Campaigns
  • 26th January – ETAG Annual Conference

And with that we just have lunch, networking and demos of Bubbal and Hydra Research. Thanks to all from me for a really interesting event – lots of interesting insights into how tech is being used in Edinburgh tourism and where some of the most interesting potential is at the moment. 

Mar 132016
 

This afternoon I’m at the EdinburghApps Final Pitch event, being held at the University of Edinburgh Informatics Forum. As usual for my liveblogs, all comments and edits are very much welcomed. 

EdinburghApps, is a programme of events organised by Edinburgh City Council (with various partners) to generate ideas and technology projects addressing key social challenges. This year’s Edinburgh Apps event has been themed around health and social care (which have recently been brought together in Scotland under the Public Bodies Joint Working Bill for Health and Social Care Integration).

The event has run across several weeks, starting with an Inception weekend (on 6th & 7th Feb, which I blogged some of here), then a midway catch up/progress day (held on 27th Feb – you may have seen me tweet from this), and culminating in today’s final pitch event, at which we’ll hear from previous winners, as well as this year’s teams. The challenges they have been addressing around health and social care challenges fall under five headings (click to see a poster outlining the challenge):

Sally Kerr, Edinburgh City Council

Welcome to our final pitch event!

EdinburghApps is designed by the Council to explore how new approaches and new ideas can inform what we do. So, to start with, we are going to hear from some of our previous winners.

ARC-Edinburgh – Anne Marie Mann & Ella Robbins

Anne-Marie: We started this app to address Addiction recovery back at Edinburgh Apps in October 2014 – which we won!

So our app – a smartphone app just called ARC  (http://www.arcapp.co.uk) – is  an App to support those in Addition recovery, helping them to track progress, boost motivation, and connect to the Recovery Network in Edinburgh.

Key features of our app are a guide to local meetings, AA, NA, etc. We also have a motivation and reflection section which includes motivational quotes, mindfulness resources, and we also have a “Need Help?” section which connects the individual to our Emergency section. In this section we connect the user to their key contacts, they select these at set up and can send a pre-populated text asking for support.

But there is more here. We had an idea, now we have an app, a company, a community… And Robin is going to talk more about that.

Ella: I don’t think when we first had our idea we knew what would happen next. We worked with Jana at the City Council to create a proposal for a developer – we aren’t developers we just had an idea. We hired a developer – through Anne Marie – and he’s been the third part of this project the whole way through, and that’s Dave Morrison, University of St Andrews.

When we had the team we researched the market. We had access to a close friend with addiction issues who was able to give us an insight into needs and requirements. But we looked at what else was out there. We connected to Dave Williams at the council who connected us to Serenity Cafe, which helps addicts in recovery.

We then set up our company, which we run outside our full time work and care responsibilities. We then went into an intenside user requirements and design process – drawing out every screen of our app before anything was built. We created a project plan, we worked out a marketing plan, and we set about launching our app.

The Council’s role was funding – which was great – but also project management. We had regular meetings to check in and check progress. The council were also essential to that relationship to Serenity Cafe, and that local and specific expertise of Dave Williams. Those contacts, access to market research, and knowledge and experience helped us hugely, particularly to overcome challenges as we went along. The Council provided guidance. On a practical level the Council also undertook printing and distribution of marketing materials and crucial advocacy.

In terms of our reflections on this process… It has been hard work and took longer than we thought. I work in marketing in my day job so this was a huge change and learning opportunity for use. We’ve had to manage a whole range of stakeholders who we wouldn’t normally have worked with, managing expectations, undertaking user requirements, etc. was a huge opportunity. It was a real chance to help people of Edinburgh and has been enormously rewarding.

So, the app is out now and we’ll be giving it a big proper launch very soon!

Q&A

Q1) Can you see yourself doing another app now that you’ve done this?

A1 – Anne Marie) Ella just had a promotion at work, I’m just finishing my PhD, so not right now but I can see us doing more in the future.

A1 – Ella) Absolutely, sometime in the future, but not right now.

Run the City – Jenny Tough

This came out of Edinburgh Apps 2015, our team was Kate, Jenny and Hilde (aka Small, Medium and Tall). We all lived in different cities and had travelled to other places a lot so had lots of ideas about what we might do – probably 8 ideas, a bunch we pitched, but the one we settled on was Run the City…

So the idea was that running can be a brilliant way to explore a new city and get to know it, and as a traveller it would be great to have some guidance on the best routes etc. So, we proposed a mobile app that would be engaging, and have a minimum of 5 routes through the city, and would interoperate with other running apps – so you can capture all your running stats as you normally would. It was going to need to work on iOS and Android, and be easy to add these routes to.

So, myself and Jamie Sutherland (@Wedgybo) eventually took things forward – both of us are seasoned international runners.

We did some scoping on what runners would want and they really wanted a mixture of green routes and city routes, to not just be the key tourist areas. And that there needed to be different distances and difficulties, as well as th ebest local spots to run. I started out dropping key pins on the map based on Council data. But we also tried lots of routes out – running those routes, testing them out, making sure that worked.

The kind of data we were using was data on monuments in Parks and greenspaces. There were also trees with stories, parks in the city (with opening hours etc) and we came up with five routes…

The first of these routes is the City Centre Highlights and History, which starts on Calton Hill but also takes in Grassmarket etc. The second route is Edinburgh Green Route – for those wanting to enjoy great places to run but not neccassarily interested in the history. The third is around Hermiston Gait, which is actually beautiful. The fourth is the Water of Leith – and we had audio we could draw on here which was brilliant. And finally we had the Seven Hills of Edinburgh – a really difficult route but essential as an unofficial race does this route every year.

Jamie used Ionic framework which is based on AngularJS and ues Cordova for hybrid app. And we used FireBase to create the routes – and that looks really simple for me editing routes in the app.

We rang weekly test runs – in place of meetings! Edinburgh Apps gets you fit!

We sent the app to beta testers as it was, without instructions for accurate results. And there was mixed feedback on the runs and on the technical side of the app too.

In terms of what we found were difficult, and what we learned. We found audio placement difficult to define for different paces (i.e. walkers vs very fast runners) – and that only worked by testing it at those paces. The catchment area of audio points was also extremely hard to fine tune (e.g. which side of the road). But there was also the issue of the seasonability of Edinburgh – daylight time being an aspect, but also things like differences in route for festivals etc since footfall changes a lot. We also found that app simulator really didn’t give us a good idea of what worked and what didn’t – th eonly way to do that was test it with running.

The future for run the city. The MVP was recently launched and is available in the App Store right now. We have route development in siz new international cities currently underway. But doing more here is really a challenge when fitting this around other day jobs and responsibilities. So we are also testing monetisation strategies – events, in-app purchases, advertising to make that development work possible.

So, do try the app, give us your feedback.

Q&A

Q1) What is the audio?

A1) It’s the directions – turn left, turn right, etc. But also the things you are seeing and experiencing.

Q2) And how easily could that be changed? Is the audio geocoded? Have you considered iBeacons if they become more popular/available?

A2) The audio is tied to pins on the map added in FireBase. We have been considering iBeacons certainly.

Q3) Could you crowdsource the routes?

A3) Sure, but it can take a lot of work to develop the routes. But the running community online is big and active so I definitely think that that’s the way forward.

Sally: And now we have the really exciting part of the day, the pitches from our teams! So, lets start with Game of Walks…

A Game of Walks (#agameofwalks) – Gary

The team for this project was Elena (@atribeofneli), Katie (@hiccuo42), Lorna (@LornaJa23511553), Mischa, Gary (@garycmartin), Mohammed.

The project we were walking on with Sustrans was to encourage children to walk more. The idea is that with a school groups we gamify the walk to school. And to also include some level of STEM, as well as art as they get to design some parts of the system. The second weekend was rather fun as we prototyped the system.

The idea is that children are in different team groups, collecting a particular animal shape. Then they get to choose the animal shape for the next week’s challenge. The idea is that you place these devices across the walk to school you encourage walking to school, use of safe walking routes, and some gameplay.

So we are using Arduino with sensors… And walking part triggers the light. The units wait a set period, then select randomly but equally a shape to show (of three). And then triggering will show another shape. Each animal shows around 10 minutes – and you need to collect it. If it’s someone else’s shape then you don’t collect it. So other walkers, cats, dogs etc. may trigger the system but it should be random and unbiased. And when they capture that shape maybe they share it on their blog, league tables within the school etc. And the units use little gobo selectors so you can theme and change those as you want (e.g. easter, christmas, halloween), etc.

So the units are all 3D pieces (18-20 hours per unit and all the pieces). They aren’t quite ready for outdoors yet, but the battery life isn’t bad – 35-45 hours right now but could easily be set up to do a week. And you could also set up the units to only capture/be active during school run hours.

So, where we are now is that we want to do some school events – fairs or festivals or similar – to test them in a contained environment. But I’d be keen for feedback from teachers, teaching assistants, etc. who would be keen to use these with kids in a real environment.

Q&A

Q1) You said they aren’t waterproof at the moment?

A1) Not at the moment… You could take these and insulate the electronics on the inside so that they don’t corrode. If you wanted them more long term you could do more. The idea is to make these cheap and accessible – it’s about £12 in 3D printing material, and about £10 electronics, so relatively cheap and therefore not a big deal if they go missing. But actually you could fit most of the electronics in a poster boards – on a single image on the paper with a wireframe in that poster – which would be lovely. So, the form factor (units) isn’t essential.

Lots you could do here, like installing units that capture footfall data when game isn’t in place so that you have a baseline of data to give you some idea of how busy it is on a given route, and if the Game of Walks is making a difference.

Sally: We did test these units with colleagues at the council… And discovered just how competitive our adult colleagues were!

Meet & Eat: A recipe for Friendship – Beata and Annabella

Beata: The idea is basically dinner for strangers! Our mission statement was to help prevent loneliness amongst Edinburgh’s student population. The challenge owner was the NHS who highlighted the issue of loneliness, and that that is often about transitions in life of all sorts, including moving away from home/becoming a student. And this is a big problem. 68% of adults say that they feel alone, either often, sometimes or always. And 18-34 age group is most affected. Lack of personal contact can be as harmful to health as smoking 15 cigarettes a day. So we really wanted to find a way to help.

Annabella: We thought that a great way to address this would be through food – as we all need to eat. So, our example Meet and Eat user is Jin. Jin is a 20 year old engineering student at Heriot Watt. Studies are fine, but he misses his family and friends from home. He sometimes finds it hard to make friends outside of class – initially language was an issue but it isn’t now… But he doesn’t have that network of friends and support. But Jin walks through university and sees a poster on the wall for Meet and Eat. He signs up and decides to join a dinner at his student union. He feels safe going to an event there and decides, being Japanese, he’s going to take sushi as his dish for the dinner. He meets new friends with things in common, and they can take it from there.

So, that’s the idea basically. Students are often early adopters of tech but we wanted to have a location for events that was safe and neutral – and accommodating of students who don’t have room for, say 5 people.

So, we tried to run two test events. The first was to be at Glasgow School of Art but that was in reading week. We ran another in Fountainbridge. We only had one student along but he gave us great feedback. He said first years are much much more open to this. Freshers week is when people are open to meeting people, starting events there would make people more likely to come. And we need better advertising.

Moving forward we would like to popularise the concept using existing social media, university intranet and forum platforms. We’d like to create a welcome pack for partnering with universities and include that in freshers week. And maybe that could lead to student Meet & Eat societies. If we get that buy in we think we could go forward with the app idea, but we need more market research and marketing support.

What we need is marketing assistance, links to universities – we have links with GSA and Napier. But we also need business advice, and we’d like more people for our team. We have work, university… a cat… But not sure how best to fit this in – although we’ve been inspired by the presentations that we’ve already seen.

Q&A

Q1) At least some students in first year of Edinburgh have catered food, not as likely to be able to participate.

A1 – Annabella) That’s a good point, which we hadn’t considered.

Q2) The office for social responsibility and sustainability in Edinburgh sponsored Global Sustainability Jam which led to an app called Fridge Friend – aimed at reducing waste by sharing with others.

A2 – Annabella) When we did some market research we also looked at supermarkets who recycle or discount food. We thought offers etc. might be encouraging and motivating.

Q2) There is also a thing called Food Share in Edinburgh who you might want to look at.

A2 – Beata) We looked at that but we think we need people engaged before we can do some of those partnership. In our research we came across Freedom who also use food waste in their cooking.

Q3) How do people get in touch if interested?

A3 – Annabella) We have meetandeatscotland@gmail.com

A3 – Beata) And a Facebook group as well.

Chattercare – Archie and his Dad 

This was initially designed to address people with cognitive issues… We are all social hubs, connecting with friends and families and neighbours… But when people have cognitive disadvantages they lose connections, those bonds are broken… People lose touch..

So, our idea is to enable communication between different people. So, the person with cognitive disadvantages can connect, but those people can also connect and exchange information between each other. We were really thinking about informal communication. From my perspective, when my great aunt had a stroke, you find yourself looking after someone with no idea of where to start… How do you wash a person in a wheelchair? What’s the new medication and possible side effects – how do I share that with others involved in care? For my great aunt she kept saying “miss miss” and had no idea what that meant – but actually she was wishing people a “Merry Christmas”.

So, how do you share that information? There are interest groups across similar carers; there are people caring for an individual – often many people involved; and messaging for one to one engagement; and we wanted some adaptive technology enabling the individual with cognitive difficulties to take part to. And so, that’s our idea.

And now… A live demo…

We are using a platform called Rocket Chat (Note: this looks like/may be a close relative to Slack) which is available for PCs, Macs, Web browsers, Tablets, Mobiles (iOS and Android). But we require lots of modifications… We will just show some examples here…

Lets call our home help “Jane Austen”. So Jane subscribed to a general #wheelchairusers channel, but she also is part of a homehelps private chat group for more specific questions.

“Mary Shelley” is our supervisor for home helps… And she subscribes to #wheelchairusers as well as #strokerecovery. But she is also part of direct message conversations with “Barbara Cartland” – the daughter of a patient who is interested in pensions. And also a private group for “Jack Faust” – an individual who needs care and help, this would be private to those caring for him. So Barbara Cartland asks for an update and his grandson “Billy Boy” sends an update and image from his visit.

So, what is ChatterCare since there is an application already there? Well it would be about customisation, and the idea would be that all communications are in one place; there is an opportunity for some oversight – so for instance the Stroke Recovery group could be monitored by the Council, to share authoritative information, expel myths, share resources known to be good. And eventually we’d really want some adaptive tech. It would be great to have the individual with cognitive difficulties directly involved, but they will all have very different needs and requirements, which is why that would be a later thing requiring further development.

Note: no questions here, so onto our final team… 

Open Doors – Laura & Team Open Doors

Loneliness is a huge issue in the UK and it needs to be dealt with soon. Over 1.7 million people over 65 can go a week without having contact with someone they know, of these 1.1 million can go a month without that sort of contact. So, our idea is an app called OpenDoors which will be simple and intuitive and is designed for older people.

Elderly people are quite keen to use new technology, but modern technology can have too many confusing functions and applications that they will never need. So, for this app we plan to use very large icons, make it visual and intuitive, add only the necessary functions and features. And we want it to be very consistent so the users always know what they are doing.

We talked to people who tried to do this before and we think the biggest challenge would be getting people to join this sort of social network. There are now 11 million people in the UK over 65 (AgeUK 2016) but only 28% using social media. So, we want to start with Elderly people in Edinburgh, working with family members as elderley people are more likely to use technology if a family member uses it and introduces it. We also plan to promote our service and network at offline events, including those run by the council. And we plan to have a listing of local events to encourage meeting and engagement. We will also look at TV ads, as TV is used by older people to manage loneliness.

We think this idea also has the potential to save the NHS money, since loneliness can have such detrimental mental and physical health effects.

Our initial idea was that we would create a simple button-like device to access Open Doors but, for safety reasons, we decided a standard tablet or mobile app would be more productive. The users of our app will be both the elderly individuals and anyone who is familiar with the mainstream mobile devices.

We haven’t tested the app yet but we have interviewed elderly people, researchers, and UX experts to get their input. We also have an event coming up at the end of the month. And we have designed the prototype app, to include clear easy to use functions, chat, etc. But to make our idea a reality we would need to develop our OpenDoors app to also work offline, so that it is more flexible.

Rahma: The app is very simple, big clear icons, and you can look at family members, view our friends very easily, make a call, or view chat. And, for the keyboard we have bigger icons/keyboard so it’s easier to type. Personal profiles let you add information. But this is a prototype…. We want to make it a real app that could be sold or available for free. So, for now we will develop the app and

Q&A

Q1) I would imagine that for your audience typing could be a challenge so autocomplete could be useful. Have you thought about customising that autocomplete/autocorrect for your users? My phone has autocorrect and autocomplete options… But those are biased to the model of what they think the user will say – so Californian tech comes up high in the options list. For your target population could you create a more appropriate model?

A1 – Laura) That would be possible. We were thinking of having voice commands for those with visual impairments. We haven’t considered what you were saying exactly, but it’s a really good piece of advice.

Q1) There is a team at Cambridge who helped Steven Hawking with this.

Q2) Most of us use a whole variety of tools right now… There is quite a wide list of tools in use in our family circle. If we all had to use one tool, we probably wouldn’t do that, but if that could stitch together existing tools that might work…

A2 – Laura) That’s what we want to do, to connect up some key tools but make it easier to engage with and use, making it more simple to use.

Q3) Great presentation. I have a comment about your user base… How will you develop your user base here? You need to think about how you get those early adopters first, to build up that interest to get to first 100 or 1000 users. Relying on Facebook or Twitter to find those family members won’t work.

A3 – Laura) Our marketing strategy is, for early adopters, to engage with the city, with the Council, and find users there. For app development and testing, and hopefully then expand out from there. Perhaps starting with computing clubs etc.

Sally: We have sadly reached the end of Edinburgh Apps and all the pitches will be on YouTube, and with the Council and Challenge Setters. My next step is to connect you to the right service owners, to help with next steps etc.

I want to thank all of the teams who took part. I know how much work it takes to get to this stage. I want to thank you personally for that work. And I also want to thank everyone who came along to support, to listen, etc. And, what we have for all the teams are some goodie bags. And I’d like all of the teams to come up here for huge round of applause!

Thank you again to you all! And do keep an eye online for all the videos!

And with that (and much rustling of goodie bags) we are done… ! 

Feb 072016
 

This afternoon I’ve popped in to see the presentations from this weekend’s EdinburghApps event, being held at the University of Edinburgh Informatics Forum. As usual for my liveblogs, all comments and edits are very much welcomed. 

EdinburghApps, which also ran in 2014, is a programme of events organised by Edinburgh City Council (with various partners) and generating ideas and technology projects to address key social challenges. This year’s events are themed around health and social care (which have recently been brought together in Scotland under the Public Bodies Joint Working Bill for Health and Social Care Integration).

Unfortunately I wasn’t able to be part of the full weekend but this presentation session will involve participants presenting the projects they have been coming up with, addressing health and social care challenges around five themes (click to see a poster outlining the challenge):

And so, over to the various teams (whose names I don’t have but who I’m quite sure the EdinburghApps team will be highlighting on their blog in the coming weeks!)…

Meet Up and Eat Up

This is Ella, an International Student at UoE. Meets people at events but wants to grow her network. She sees a poster for a “Meet Up and Eat Up” event, advertising food and drinks events for students to get together. She creates a profile, including allergies/preferences. She chooses whether to attend or host a meal. She picks a meal to attend, selects a course to bring, and shares what she will bring. She hits select and books a place at the meal…

So on the night of the meal everyone brings a course… (cue some adorable demonstration). And there is discussion, sharing of recipes (facilitated by the app), sharing of images, hashtags etc… Ratings within the app (also adorably demonstrated).

So, Ella shares her meal, she shares the recipe in the app…

The Meet Up and Eat Up team demonstrate their app idea.

The Meet Up and Eat Up team demonstrate their app idea.

Q&A

Q) Just marketed to students or other lonely people?

A) Mainly at students, and international students in particular as we think they are particularly looking for those connections, especially around holidays. But we’d want more mixing there, might put it into freshers week packs, introductory stuff…We might need to also arrange some initial meals to make this less intimidating… maybe even a Freshers week(s) event – there are five universities in town so opportunity to have mixing across those groups of students.

Game of Walks

Our challenge was to encourage walking to school so our audience was children, parents but also schools. We have turned our challenge into Game of Walks…

So, we’d find some maps of good walks to schools, routes that are longer but also safe… And along the route there would be sensors and, as you walk past, an image – appropriate to a theme in the curriculum – would appear on the pavement… So the kid will be a team and looks for an image appropriate for their team (e.g. sharks vs jellyfish).

Now, when we tested this out we discovered that kids cheat! And may try to rescan/gather the same thing. So it will randomly change to avoid that. And each week the theme will change…

So, there is also a tech angle here… We would have a wide field sensor – to trigger the device – and a narrow field sensor would enable the capturing of the thing on the walk… So that’s arduino operated. And you’d have 3D printed templates for the shape you need – which kids could print at school – so you’d just need a wee garden ornament type thing to trigger it. And once a week the kids would gather that data and see who won…

 

The Game of Walks team demo their idea for gamified school walks.

The Game of Walks team demo their idea for gamified school walks.

 

Q&A

Q1) How expensive will these be?

A1) Tried to pick sensors and devices that are cheap and cheerful. Arduino nanos are very inexpensive. LEDs probably more expensive… But keep it cheap, so if vandalised or stolen you can either repair or deal with loss.

Q2) How would you select the locations for the sensors… ?

A2) We thought we’d get parents and schools to select those… Encourage longer routes… The device will have that badge until collected… If lots of kids in the same place there’ll be a constant procession which could be tricky… Want, in a zone around the school, where you’d have smaller groups this would trigger.

Q3) Who programmes the Arduino

A3) Lots of schools teach Arduino, so could get the kids involved in this too, also the shapes, the data collection and users. And you will have footfall data as part of that capture which would also be interesting… Maybe get kids involved in potentially moving the sensors to new places because of lots/not enough footfall…

Comment) I think that’s exciting, getting the kids involved in that way…

Team Big Data

Note: this is almost certainly not their name, but they didn’t share their team name in their presentation.

So, I’m a user for our system… My mum has just recovered from cancer and I’m quite concerned about my own risk… So my friend suggested a new app to find out more… So I enter my data… And, based on a bigger data set my risks are calculated. And as a user I’m presented with an option for more information and tips on how to change… The database/system offers a suggestion of how to improve his practice… And maybe you reject some suggestions, so receive alternative ideas… And the app reminds you… In case you forget to cut back on your sausages… And based on those triggers and reminders you might update your personal data and risk… And the user is asked for feedback – and hopefully improves what they do…

Team Big Data demo their idea for an app nudging good health and personal care through an app and big data risk/suggestion database.

Team Big Data demo their idea for an app nudging good health and personal care through an app and big data risk/suggestion database.

Q&A

Q1) What stuff is going to be worked on… What would be held?

A1) We did a demonstration with a computer sharing all of your data in one place… It’s currently in lots of different places… We did a few simple designs that holds all the data of the users… Not trying to be the big brothers… We presented the user experience… But not so much the behind the scenes stuff…

Q2) How does the app know about the beer count? (part of the demo)

A2) We demonstrated this as an app but it could be a website, or something else… You can perhaps get that data based on purchase history etc. The user doesn’t have to do anything extra here, its using existing data in different places. Also people often share this stuff on Facebook.

Comment) You have tackled a really difficult problem… You’ve made a good start on this… It’s such a massive behavioural change to do…

Comment) Many people are happy to volunteer data already…

Q3) How do you convince Tesco to share data with this app?

A3) I think you’d need to have an agreement between NHS and Tesco… For a new form of membership where you opt into that sharing of data.

Comment) Might be a way to encourage people to sign up for a ClubCard, if there was a benefit for accuracy and advice in the app.

A3) Maybe also there are discounts that

Comment) Maybe bank cards is a better way to do that. So there may be a way to join up with those organisations looking at being able to link up with some of these…

A3) This idea isn’t any kind of competition… Might give you ideas about data access…

Comment) I was just wanting to raise the issue that if you were working with, e.g. Tesco, you’d need to also get data from other large and small companies and working with one company may put others off working for you – incentivising users to, e.g. get a ClubCard, isn’t going to incentivise, say, Sainsbury’s to work with you with the data they hold. There are also data protection issues here that are too complex/big to get into.

Simply SMS

Note: this is a charming father/son team including our youngest participant, a boy named Archie who seems to be around 9 or 10 years old (and is clearly a bit of a star).

So this is an app to help people with cognitive impairments to engage and communicate with the younger generation. Maybe a teen, Billy Boy, wants to help out his Grandad, who has had a stroke… So Grandad has an app, and Billy Boy has a reciprocal App. They have slightly different versions.. And they can exchange pictograms… Billy Boy can prompt Grandad to brush their teeth, or do other things to keep in touch and check in… Grandad can ask Billy Boy how he’s doing…

The Simply SMS team demo their idea for an app connecting lonely people across generations through pictogram messages.

The Simply SMS team demo their idea for an app connecting lonely people across generations through pictogram messages.

Q&A

Q1) How do you get this working over SMS?

A1) Would actually be messaging system, which could use words as well as pictures… Perhaps as time goes on you could change it so different people with different cognitive impairments could use it – e.g. number of stars so you could indicate how well you were eating. Also there would be some messaging between, say, carer, homehelp, relatives etc. So that all of those engaged in care can share updates, e.g. that Grandad has been taken to hospital…

Q2) What do you want to do next?

A2) We were looking at Meteor that lets you chain server, iPhone and Android apps together and they have a really nice chat room style system, for public or private chat rooms. So we would look to create plugins for that for pictograms and the right sort of mix of public and private messages. And bring together people involved based on the care package that person has.

Q3) Can this be done so that Billy Boyd can use his existing messaging apps could tie into that?

A3) It may be that there are ways to do that. Often there are things to integrate things together… Tools to post to multiple sites at once, so could maybe use that…

Q4) Could you compare our big data approach to yours?

A4) This isn’t really big data. The intelligence isn’t really in the application, it’s in the people who are involved in the care and using the apps who have the intelligence.

Q5) Do you think people would be able to learn these sorts of pictograms?

A5) We’d have to see… But there are some simple things you can do – like the stars. But people retiring now include those used to working with technology… So pensioners are getting more adept at these things. People will adopt new technology.

Q5) Have you heard of a thing called Talking Mats. It’s a communication tool for people with dementia using pictures. Would be good to look into that, and how that could fit together.

A5) There are lots of things out there… Doing parts of this. And part of this idea is about getting teenagers involved too.

Q6) How about animated gifs?

A6) Lots of the development would be about what people actually need to know… Have a friend who calls to check her ageing relative has had a shave, or what they did today.

Comment) One nice next step might be to test out that pictogram language, see if they find that works, including teenagers and older people…

A) Debating what a bank or a school or shop might look like, for instance…

Closing Comments – Keira (We Are Snook) and Sally Kerr (Edinburgh City Council)

Keira: We have so many new ideas, and we started yesterday with our challenges but nothing else. Obviously a two day hack has its limitations… It’s not the way to get things perfect. But we have the opportunity now to come together again in a few weeks time (27th Feb)

Sally: So our next event is here (University of Edinburgh Informatics Forum) as well, on Saturday 27th February. Then after that midway event there will be pitch session on Sunday 13th March. We’ll contact you all, share information on the blog, get challenge owners on the blog… And get you to the next stage.

Keira (We Are Snook): So I’m going to hand out a wee plan for the next few weeks so that you can get your ideas ready, the milestones for your journey, who the key actors are, who will do what. You should have left team outlines to me, and forms that will help us share your ideas with others too. And we’d welcome your feedback on the event as well. And finally I have one of our Snook plywood phones for Archie (our very youngest participant at around 10) for prototyping lots of app ideas!

And with that, the day was done – although conversations continued over coffee and KitKats. A really interesting set of ideas though, and I’m told there is another team who will be along at the next sessions but weren’t able to make the show and tell today. I would recommend keeping an eye on the EdinburghApps website or @EdinburghApps on Twitter for more updates. I’ll certainly be eager to find out if we (my colleagues at EDINA and I) can offer any technical help as some of these ideas progress further. 

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